Culture crossover
Having been to Australia this cracks me up more than it might. Nothing like pandering to type for added comedic value. Seems it works when selling a product.
When looking at different adverts that have appeared on TV screens, viewers soon begin to appreciate the progress made by campaigns over the years. The new era of advertising from Fosters shows the importance of relaxing and taking things easy. After all, the last thing anyone wants is stress about the stuff that needs to be done after a long day at work. One’s main priority should be sitting down in front of a TV watching a football game, with a pint of Fosters and tasty nuts in the other hand.
For those who love Fosters, Most of the time, the campaigns that appear on Fosters TV are far more entertaining than the programmes airing there, and a good advert makes a great difference. Finally, something interesting to watch instead of rotund opera singers and Meerkats talking about the history of their price comparison website.
The adverts on Foster’s on TV are informative, educative, and promotional. Informative in that customers who didn’t have any idea on the Fosters beer will be informed of its availability. The advert is educative in the perspective that while advertising Foster’s, consumers are urged to drink responsibly and under age children are discouraged from taking the brew. Promotion in the perspective that the Foster beer is being promoted to a wide coverage of consumers because it is being advertised over a medium that reaches a wide range of clients. This helps attract more customers to purchase Foster’s beer.
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